CASSANDRA MCNEIL: organized chaos, in and out of the rink

I met Cassie at Tantor’s annual APAC party last year and was delighted to learn that not only is she Tantor’s voice on Facebook, but she competes in roller derbies!
KW: What is your job title and what’s a typical day like for you?

Tantor’s brand new elephant!

CM:   I am the Marketing Project Manager at Tantor Media. A typical work day for me really isn’t very routine, my flow changes more on a weekly basis depending on my project deadlines. One regular task is me hopping around on Facebook, Goodreads, blogs, and sites to see what is going on in the social media world.

You might recognize this photo from Goodreads!

Some of my more common projects are proofing the marketing materials produced by the department, writing posts for, maintaining the Tantor Wikipedia page, creating all sell sheets and catalogs, organizing materials and set-up for trade shows, sending out prepub title listings and review titles to reviewers, working closely with authors to market their books on audio, and helping the Sales Department with any necessary materials for their accounts. I know it all sounds thrilling.
KW:  It sounds like a big job!  Can you describe your work zone?
CM:  It is organized chaos. I don’t think anyone else can function in my work space — either on my computer or on my desk, but it works for me.

KW: How did you end up working in the audiobook industry?
CM:   I never planned to work in the audiobook industry. I suppose working for a publisher was a small consideration, but I had always planned to be the author submitting my work, not the one helping market other authors’ works. I have been an avid reader and writer for a very long time and even went to college and got myself a wonderfully useful BFA in Writing. However that hasn’t panned out at this time, odd.
KW: I think once you get there, you’ll have some fantastic tools for marketing yourself.  What do you love most about the work you do now?
CM:  What I really love about my job is the ability to spread the word about a title that someone might not have known about. I’m always a fan of the sleeper title that creeps up and grabs you unexpectedly.
KW:  Are you able to listen to books at work?
CM:  I do not listen to audiobooks while working, I find it too distracting for me as much of my work involves me writing and researching. I do listen on my way to and from work.
KW:  Do you have a favorite audiobook?
CM:  I do have a favorite audiobook, but I think I will look like a brown noser since it is one of your titles. Interestingly enough, I find myself most interested in nonfiction titles on audio (maybe so I seem educated while in the car in case anyone overhears what I have on??), while with reading I am very into fiction mainly horror I started on Stephen King when I was 11, although I am a glutton for Harry Potter.

NOTE:  I managed to twist Cassie’s arm and find out that her favorite is also one of mine, NOTHING TO ENVY by Barbara Demick.  I am putting it all on Barbara and her amazing research and ability to translate it into very readable non-fiction.  As well as the first grade teacher at my kids’ school that helped me with the Korean pronunciations!

In honor of Cassie’s fav, and in celebration not only of JIAM but of Listen Up! Audiobook week hosted by Devourer of Books, I am GIVING AWAY one copy of the CD version of NOTHING TO ENVY.  Just fill out the form below (continental US residents only).  Winners will be chosen at random on Friday June 29.
Congratulations to the winner, Jennifer C.!

5 thoughts on “CASSANDRA MCNEIL: organized chaos, in and out of the rink”

  1. I loved NOTHING TO ENVY, such a good book! Thanks for this interesting post inside the workings of an audiobook marketer!

    1. kewhite says:

      You’re welcome! I’m learning a lot with this series.

  2. How is it that I’ve never heard of either Cassandra, who sounds amazing, or NOTHING TO ENVY? I must be living under a rock!
    As it just so happens, I am giving away a Karen White title today myself. I couldn’t mention meeting you and not give away the copy of YOSSARIAN SLEPT HERE. 🙂 I’m looking forward to listening to that myself.

  3. I forgot to mention that I have a second cousin in Connecticut who is heavy into roller derby. I can’t remember her derby name, though. My owner of the hair salon where my hairdresser rents her booth is also into roller derby. The salon is decorated half with pictures of Marilyn Monroe and half with roller derby posters. It’s a wild place.

    1. kewhite says:

      Cassandra is “Tantor Jane” and she keeps up with the Goodreads folks (which I don’t think you do). I am a fan of hers, obviously.

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